FLY London strives to attain modern, eclectic, but timeless style, not strongly linked to a particular season or trend. As “following fashion” takes on a light of superficiality, the influence is more on an individual research of details from different sources creating a stronger identity. Targeted at the young fashion market, each new FLY London collection stamps its own ID on a great variety of styles, colours and materials, creating a unique personality. FLY London is available throughout Europe, Asia, United States, Canada and New Zealand with more than 2000 points of sales around the world. “Ever changing, ever developing” is the slogan which inspires everyone associated with the project. FLY London’s continuing aim is to create a global fashion brand available in leading fashion outlets worldwide.